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The Smart Beta strategy

The efficient path
to global markets.

A globally diversified portfolio of low-cost ETFs, tilted systematically toward the return drivers that decades of peer-reviewed research support. Built around your risk profile, managed with discipline, from €20,000.

Capital at risk. Investing involves risk: the value of investments can go down as well as up, and you may get back less than you invested. Past performance and any simulated/back-tested performance are not reliable indicators of future results. Tax treatment depends on individual circumstances and current law, both of which can change.

The starting point

Why not just buy the index?

Buying "the market" through a standard index fund is a reasonable start, and far better than guessing. But it has quiet weaknesses, and research has documented ways to do better over the long run. Smart Beta keeps everything good about index investing, the low costs, the broad reach, the simplicity, and fixes what it gets wrong.

01

The index is less diversified than it sounds

A cap-weighted index puts the most money into whatever has already grown biggest and most expensive. A handful of mega-caps end up carrying your result.

02

The price you pay shapes the return you get

Long-run returns are linked to today's valuations. An index that ignores price buys the expensive and the cheap in exactly the wrong proportions.

03

Well-researched return drivers exist

Decades of peer-reviewed research associate certain characteristics, called factors, with stronger long-term, risk-adjusted returns. A plain index captures none of them deliberately.

The return factors

Six return factors, working together.

We tilt the portfolio, deliberately and systematically, toward six characteristics that research has associated with stronger long-term results. Each one is grounded in decades of evidence, not in a story about next year.

Value

Companies priced below their fundamental worth. Paying less for the same stream of earnings has historically been rewarded over long horizons.

Size

Smaller companies, often under-researched and under-owned by large institutions, with more room to grow than household names.

Momentum

Sustained, established price trends. Markets absorb news gradually, so trends tend to persist longer than intuition suggests.

Quality

Highly profitable companies with strong balance sheets, the kind that tend to hold up better when conditions turn difficult.

Low volatility

Steadier stocks that cushion the depth of market falls, which makes the portfolio easier to hold through bad periods.

Equal weight

Removing the dominance of a few mega-caps, so your money is genuinely spread across the market rather than concentrated at the top.

No single factor wins every year, and that is the point. Value has lagged for stretches, momentum reverses, small caps wobble. Because these drivers are weakly correlated, combining them produces a smoother, more reliable path than betting on any one of them.

The other half

The defensive side works, too.

The bond portion of your portfolio isn't a parking lot. It's a multi-layer defence, built as carefully as the growth side.

  • Globally diversified bondsThe broad, stable core of the defensive side.
  • Government bondsHigh-quality sovereign debt as the anchor.
  • Longer-dated treasuriesThe layer that tends to rise when equities fall.
  • Inflation-linked bondsProtection for purchasing power.
  • A short-dated liquidity bufferKeeps the portfolio flexible without forced selling.

Tax-aware by design. We use accumulating ETFs, where dividends are reinvested inside the fund. That defers dividend tax and maximises compounding, year after year.

Honest about the trade-offs. A diversified, factor-based portfolio still fluctuates. In bad periods its value can fall and you may get back less than you invested. The aim is a smoother path over time, not the absence of falls.

How it runs

Rules do the rebalancing. Not moods.

01

Your risk profile sets the frame

The regulated MiFID II suitability questionnaire places you on a scale from 1 to 7, which sets the permitted ranges for equities and bonds. Smart Beta is available across all seven profiles.

02

Built entirely through ETFs

We implement the strategy roughly 100% through ETFs from the world's largest providers: low costs, high liquidity, and holdings you can always see.

03

Quarterly, rules-based rebalancing

Every quarter, or sooner if a position drifts materially, we bring the portfolio back to its targets. Systematically, without emotional decision-making.

04

You watch everything in the app

Holdings, transactions, costs, and performance, plus periodic reports and the documents you need for your tax return (eDavki).

At a glanceSmart Beta
GoalEfficient long-term growth with factor tilts
Implementation~100% ETFs from the world's largest providers
ApproachRules-based, systematic
RebalancingQuarterly (or sooner if a position drifts materially)
Risk profiles1–7
Minimum investment€20,000

Sophisticated management of the kind usually reserved for private-banking clients, accessible from €20,000, not from a €300,000 threshold.

Fees: in the open

See exactly what you pay.

No transaction fees, no surprises. A high-water mark means the performance fee is only charged on genuinely new gains, above the highest value your portfolio has previously reached.

 Smart Beta
Management fee0.7% + VAT / year
Custody fee0.2% / year
Performance fee10% + VAT of positive return, high-water mark
Trading / execution€0, we cover them
Underlying fund costsETF expense ratio (~0.05–0.25%)

Who it's for

A good fit, honestly assessed.

  • Long-term investorsPeople investing for goals that are years away, who want a disciplined process instead of a second job.
  • First serious portfoliosA sensible default for most investors: broad, evidence-based, and understandable.
  • People who value their timeYou follow everything in the app; we do the watching, rebalancing, and reporting.
  • Regulated safetyLicensed and supervised by the ATVP, with client assets held in segregated accounts, strictly separate from the firm.

And who it's not for: money you will need within a couple of years, or an emergency reserve. Markets can fall at exactly the wrong moment for a short horizon. In that case we'll point you toward something more suitable rather than sign you up.

Capital at risk. Investing involves risk: the value of investments can go down as well as up, and you may get back less than you invested. Past performance and any simulated/back-tested performance are not reliable indicators of future results. Tax treatment depends on individual circumstances and current law, both of which can change. This website is a marketing communication. It is not investment advice, a personal recommendation, or an offer to enter into any contract. Detailed pre-contractual information is provided before any agreement is concluded.

Other paths

Smaller start, or a more active path?

INR

The same strategy, from €500

Through the tax-advantaged Individual Investment Account, we manage your money with the Smart Beta strategy from as little as €500.

Alpha

The active path

Quantitative selection of individual global stocks, for experienced investors with risk profiles 6 and 7, from €70,000. Higher potential, higher risk.